Have you ever seen the queue at an ice cream stall that has a free ice cream promotion? People will queue up 30 minutes for free ice cream, ignoring the cost of time it entails. The moment 'free' is involved, everyone is happy to work or suffer for a rate that doesn't even amount to minimum wage. The word 'free' has such a magic pull, it seems to eradicate rational thought. It's the same reason why financial advisors who work for an hourly fee don't get hired. Who wants to pay someone USD 100 … [Read more...]